Comedy Central - Home of Stand Up Idents

Comedy Central approached me to create a series of brand idents that reinforce its identity as the home of stand-up comedy.

Using a purely typographic approach, I developed a concept where the Comedy Central monogram (CC) acts as a magnetic force—drawing in the surrounding words to form each ident.

The result was a playful, dynamic visual language that captured the energy and pull of the brand, all without relying on imagery—just type, motion, and a strong central idea.

Client: Comedy Central

Creative Director: Alex Norris

Art Director: Blake Neale

Design and Animation: Jeannine Mellonby