Channel 5 launched a huge OOH campaign to signify their move to unify the on-air channel with their online streaming service, MY5.

Now called simply '5', they asked me to adapt and animate brand assets for large-format digital screens across the UK, ensuring dynamic, high-impact visuals that aligned with the refreshed identity and engaged audiences in public spaces.

Client: Channel 5

Creative Director: Alex Norris

Design Director: Gavin Leisfield

Lead Designer: Ben Peers

Motion Graphic Designer: Jeannine Mellonby