It’s all on 5
Channel 5 launched a huge OOH campaign to signify their move to unify the on-air channel with their online streaming service, MY5.
Now called simply '5', they asked me to adapt and animate brand assets for large-format digital screens across the UK, ensuring dynamic, high-impact visuals that aligned with the refreshed identity and engaged audiences in public spaces.
Out of Home Campaigns
+
Out of Home Campaigns +
Client: Channel 5
Creative Director: Alex Norris
Design Director: Gavin Leisfield
Lead Designer: Ben Peers
Motion Graphic Designer: Jeannine Mellonby
Paramount+
I’ve contributed to several campaigns for P+, either by developing designs from the ground up or creatively adapting existing assets for large-format screens across the UK in high-profile, well-known locations.
A key challenge is to tailor the design and layout for every unique format. None more so than delivering a Samsung/P+ campaign for the iconic Piccadilly curved screen.
Client: Paramount+
Creative Director: Kate Dunn
Art Director: Yeen Trinh
Design, Animation, Compositing, Tracking: Jeannine Mellonby
Channel 5
Bringing prime show key art to life in the form of a digital 6 sheet, found in shopping malls, train stations and the sides of bus shelters.