5Star Channel Idents and continuity menus.

Following the expert rebrand of Channel 5’s sister channel, 5STAR, by the in-house team, I was invited to design a suite of idents and continuity menus. The brief called for visuals that were bright, bold, and instantly engaging.

Each ident features a radiant burst of abstract light, emanating from a single central point—mirroring the brilliance of a star and reinforcing the channel’s vibrant new identity.

Client: Channel 5

Creative Director: Alex Norris

Art Director: Blake Neale

Design Direction and Animation: Jeannine Mellonby